There is no room to doubt that despite their obvious diversity, African-American men have historically considered themselves to be the personification of “cool.” This ownership of “the cool” may be the only thing that Black men agree on. Let’s be honest about this, Black men have historically possessed a monopoly on “the cool”.

Unfortunately, when it comes to Black men, “the cool” has proven to be a double-edged sword that boosts self-esteem, yet widens the path toward evil. In hindsight, it is obvious that “the cool” is of little utility beyond the veneer of self-confidence it provides.  

It is this “cool” quotient that African-American men emit via dress, walk, and talk that young Black boys learn to model during their adolescence. According to Richard Majors, the “Cool Pose” is a set of language, mannerisms, gestures and movements that

exaggerate or ritualize masculinity. The Essence of cool is to appear in control, whether through a fearless style of walking, an aloof facial expression, the clothes you wear, a haircut, your gestures or the way you talk. The cool pose shows the dominant culture that you are strong and proud, despite your status in American society…Much of cool pose is ritualistic imitation of peers. If you’re not seen as cool, you’re an outsider. It’s a way to be included.

Considering the present state of African-American males, one is faced with an over-arching question of “Is the “cool pose” working against the formation of healthy male/female relations within Black America?”

A subtle glance at the Black Family would convince any objective person that “the cool” is a negative for African-American males, the women that they create children with, and the alluded to offspring.

Although “the cool” benefits a few African-American males by bolstering their status among peers, it simultaneously ensures their rejection by a larger White society who despise its manifestation in Black bodies. Make no mistake about it, a segment of African-American males’ well-documented inability to secure meaningful gainful employment, a pre-requisite to marriage and the starting of a family, hinders every aspect of potential relationships within Black America. History has proven that African-American males who have spent their cultural capital investing in the “cool pose” will eventually find themselves permanently ostracized from mainstream society.

Unfortunately for younger African-American males, their ritualistic imitation of peers frequently leads them to prison, probation, parole, unemployment and/or early death. The “cool pose” is integral to understanding why

• 1.5 Million African-American Males are involved in the penal system via incarceration (Federal, State, and Local) or on some form of probation.
• There is a 85% recidivism rate for African-American Males.
• 60% of African-American males are involved in the penal system for a drug-related crime.
• In 1979 there were 100,000 Black males in the judicial system, today that number has swelled to 1,500,000.
• The majority of the 2.3 million people incarcerated in U.S. prisons and jails are people of color, people with mental health issues and drug addiction, people with low levels of educational attainment, and people with a history of unemployment or underemployment.

This begs the question of what is Black America to do?

It may be time to forge a socialization process that redefines and promotes a new form of “the cool.” This alteration to a basic element of so many African-American males’ identity would allow Black males to retain their “cool quotient” while directing them toward success. There is no need to argue against the reality that our failure to redirect Black males down a more productive path will lead to the continuation of today’s unfortunate realities. The onus for such an alteration belongs to Black parents and families interested in the success of such individuals; not a “Black leadership cadre” whose in-action all but signals their abdication of such responsibilities.

It is imperative that future generations of Black males abandon what Richard Majors appropriately terms the “cool pose” and replace it with a new view of themselves and what a Black man ought to be and ought to do. Noted poet Gwendolyn Brooks predicted in her poem We Real Cool that the failure to do such all but guarantees that if they fail to do so, “We Die Soon.”

Dr. James Thomas Jones III

© Manhood, Race, and Culture, 2020.